Part one of two pieces where Dario Nucci comments on Rolex's acquisition of international retailer, Bucherer, and the negative effect on the watch industry.

I've thought about my 3 top beliefs on marketing, and I feel that articulating what your beliefs are, can help you make better decisions in the future, whether on brand strategy, investment or even your own career.

In a recent presentation on future audiences in marketing, I delved deep into Generation Z, taking the opportunity to reacquaint myself with their wants and needs. The findings were surprising, to say the least.

The Blancpain x Swatch 50 fathoms collaboration was initially met with great excitement but very quickly, the hype crashed. Why? I detail 3 reasons I won’t buy one.

According to research, the right balance of budget allocation between brand work vs direct marketing has been estimated at around a 60-40 ratio, respectfully. I've summarised some key points made by Rory Sutherland on this subject, in an effort to help marketers make confident decisions.