Luxury Watches & Marketing

Marketing beliefs: do you even have any?

I've thought about my 3 top beliefs on marketing, and I feel that articulating what your beliefs are, can help you make better decisions in the future, whether on brand strategy, investment or even your own career.

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Marketing to Gen Z: Unlocking Opportunities for Success

In a recent presentation on future audiences in marketing, I delved deep into Generation Z, taking the opportunity to reacquaint myself with their wants and needs. The findings were surprising, to say the least.

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Blancpain X Swatch: A hype crash.

The Blancpain x Swatch 50 fathoms collaboration was initially met with great excitement but very quickly, the hype crashed. Why? I detail 3 reasons I won’t buy one.

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The secret to a well-balanced marketing budget

According to research, the right balance of budget allocation between brand work vs direct marketing has been estimated at around a 60-40 ratio, respectfully. I've summarised some key points made by Rory Sutherland on this subject, in an effort to help marketers make confident decisions.

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