About Alpha.
We use our experience in the luxury watchmaking industry to bring brand stories alive with visually rich film and premium quality marketing campaigns.
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We use our experience in the luxury watchmaking industry to bring brand stories alive with visually rich film and premium quality marketing campaigns.
We are all about storytelling. Bringing brand stories to life in ways that feel intimate, captivating, surprising and unique. We believe a great concept is the foundation of any great project, and over time we’ve produced film projects that get brands recognised.
Alpha is led by multi-award wining creative and film director, Dario Nucci. Drawing on 20+ years of experience in advertising creativity, we use a pool of talent from across the world to deliver outstanding work, specifically tuned to our client's needs.
Over 12 years of independence, we've worked with some of the biggest brands in watchmaking and sports.
Working directly with brands who have a desire to challenge the norms and make film and marketing projects that speak to customers on a deeper level, drawing in wider audiences than ever before. We pride ourselves on the relationships we have made, and our collaborative process that results in work that the whole team can be proud of.
Our particular experience is in producing high-end, luxury focussed global campaigns which cross languages and platforms, delivering great commercial results.
Since film is usually a core aspect of communication, we focus heavily on the main film and extend itinto other media formats. We have vast experience in producing multi-level projects, executed with design that’s efficient and works in the all formats that exist out there, whether digital or physical media.
Our value is bringing quality, confidence and ease to any project because we're able to manage the process from beginning to end. From the concept to final delivery.
Being independent, we’ve learnt the value of adaptability, and aim to make the film production process hassle-free by seamlessly integrating with internal processes. We are a secret weapon for brands, by providing our advertising experience and skills to our filmmaking. We are here to help!
"Movies out-perform every other form of media, in terms of views and sharing, across the internet today. So the opportunity we have, is to capitalise on the double-benefit of film, in driving your brand message and commercial results at the same time." - Dario Nucci
Working with OMEGA means working with their partners too.
Before starting The Alpha Studio, Dario Nucci worked on a number of global brands as an advertising creative. Having worked on many worldwide campaigns taught him the unique ability to simplify tasks and assets for markets to implement easily.
Over his career, he's built a strong network of talent, able to scale up or down resources, according to the project's needs.
Dario aims to offer the creative power of big agencies to brands, but without the formality. See more work on Behance
Currently based in Somerset, UK, I’ve survived as an independent creative director working under The Alpha Studio handle, for 10 years.
As every lone-wolf knows, being the only employee can be a wild ride of risks and steep learning curves. The only compass I had during this complicated journey was holding on to my core skill: strong design.
I finished art school in 1999 (yep, that’s 20+ years ago) and since then I’ve lived in London, Amsterdam, Venice, Cape Town and now UK.
My first job was in London with Williams Lee, a temp agency who sent me all over the city, seeing the inner workings of companies ranging from small creative agencies to big banks. I wasn’t earning, but I was learning!
Surprisingly, the most experimental design studioI worked in was CitiBank. We could try anything.
In 2003 I moved to a quaint little town called Amsterdam where I jumped into my first permanent agency job. Back then it was called 180 Amsterdam and when I joined, there were just 27 people.
What followed was 7 years of warp-speed learning under ECDs Andy Fackrell and Richard Bullock. The talent and drive in the company were so exceptional that by the time I left in October 2009, the agency had grown to around 300 people and had added a fancy office in Los Angeles where I temp’ed at also.
I’m proud to say that I was part of building that. At 180 I worked on campaigns for both Adidas Performance and Adidas Originals. Also Dunlop tires, Dr. Pepper, Heineken, Amstel, Absolute Vodka, SONY along with many winning pitches.
I made some lasting friends too. 180 is where I met my OMEGA clients who took my career in a whole new direction over the next 10 years...
The Alpha Studio was born in early 2010 to service OMEGA directly. Since then, I’ve had an unparalleled opportunity to develop myself alongside the client, in real-time.
Our personal relationship has always been at the core of our success.
Over the past decade, OMEGA have grown exponentially. Together we’ve navigated the ever-shifting rules of business and dived head-on into the world of social media, charitable partnerships, retail design and events.
We’ve produced global campaigns with celebrities. Big and small productions. Quick turn-around and slow-burners - we’ve done it all together.
As the central figure of the Alpha team, I had to become a smarter team leader. Over the years I learned to keep good people close. I also needed to become a producer, budget negotiator and controller! It wasn’t easy, and I hated it at first.
I often considered money the “dark side” of advertising. I wanted nothing to do with it, but as it turns out, it’s how a project gets made!
It sounds obvious to say, yet I believe agency creatives are too sheltered from understanding it most of the time. I genuinely feel like I have a better handle on the reality of the business and the client’s needs. Creative thinking time should be considered an investment and can return more than a single purpose.
Being in the middle of world-time allows me to engage clients in the US as well as wrangle directors and other talented people from as far as Australia and New Zealand.
Assisting start-ups has taught me to be scrappy and very agile. So after years of solving other brands’ business challenges, I finally took the most daring step of all: starting my very own business.
When a client asks for their logo bigger, I get where they’re coming from.
My Wild Love cycles is a company forged by the cycling passion of two friends. But even though it’s a side-hustle, being a business owner helps me understand the marketing manager’s challenges and ultimately the purchase impulse in a profoundly new way.
It’s way harder to waste time and make thoughtless decisions when it’s your own money on the line. I recommend trying this to any creative who’s serious about the business! ♠
"“I’ve had the pleasure of working with Dario on multiple projects for over 15 years. He is the real deal. He's an incredibly talented designer and multi-skilled creative director but moreover he’s a problem solver and someone who genuinely cares about the efficacy of the work. With Alpha Studio, Dario's able to operate as a Swiss Army Knife — capable of taking on projects large and small.” – Mark Schermers, CMO Storelli
