The videos are available on omegwatches.com or OMEGA's YouTube channel. A customer who buys a watch is able to find instructions on setting their timepiece by looking up their model name or number.
Starting in 2013, this was a huge step online for the company, and showed their commitment to improve the customer's after-sales experience.
The project had two challenges: Make the manuals easy to understand and make them look good.
We even went so far as to match the ticking frequency of the second hand as it moves around the dial - its important because each model is individual this way.
Internally this collection of videos is used as a reference and training tool for shop staff and customer service.
Project overview
In total, the video manuals series spans 32 videos and has been watched over 3 million times by customers that we hope have come away feeling more informed and brand loyal.
