The Alpha Studio

Small Core, Big Ideas

Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.

Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.

Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.

Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.

Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.

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VIDEO MANUALS
YouTube Series
2012

VIDEO MANUAL SERIES

In this project we took traditional watch manuals online by making a series of YouTube videos that are simple and clear to understand.

The videos are available on omegwatches.com or OMEGA's YouTube channel. A customer who buys a watch is able to find instructions on setting their timepiece by looking up their model name or number.

This is a huge step online for the company, and shows their interest in improving the customer's after-sales experience. Internally this collection of videos is used as a reference and training tool for shop staff and customer service.

Editing: Dario Nucci  
Motion gfx: Nigel Upchurch
Music: Simon Ringrose  

Building these sequences involved a lot of technical information specific to each watch. Getting through it all was not easy, but Alpha Studio pulled together the talents of motion graphics artist Nigel Upchurch, sound designers SayThankYou and some 30 technical members of staff within OMEGA's product department.

The project had two challenges: Make the manuals easy to understand and make them look good.

Sylistically, we went with a sleek, technical approach. Every watch video was checked and re-checked for accuracy in mechanism behaviour.

We even went so far as to match the ticking frequency of the second hand as it moves around the dial - its important because each model is individual this way.