The Alpha Studio

Small Core, Big Ideas

Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.

Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.

Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.

Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.

Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.

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STARMEN
Film / Campaign
2017

STARMEN: 60th ANNIVERSARY OF THE SPEEDMASTER

In a quaint cinema in London, George Clooney got to fulfill a lifelong wish - to meet his childhood hero, Dr. Edwin Buzz Aldrin. Together they watched history unfold as the movie they came to view celebrated 60 years of the U.S. space program. OMEGA's Speedmaster watch was worn by all astronauts during those years and is still certified by NASA as the official space watch today.

The campaign started with the release of this 6 minute cut featuring the two stars meeting for the first time and talking through a movie which highlighted moments throughout the space program. Using archive footage from NASA we made an edit which would spark conversation and inspire anecdotes. It worked perfectly and from the original filming we were able to produce a series of still images and short cuts for social media and PR.

Director: Richard Bullock 
Creative: Dario Nucci 
Production: Hungry Man 

CINEMA SETUP

The film was directed by Alpha partner, Richard Bullock (rep. Hungry Man, UK) with Hollywood DOP Harris Zambaloukas. Both Clooney and Buzz men are OMEGA ambassadors and met for the first time on set - we captured this historical moment on film.


THE DETAILS

The interiors of the lobby and screening room were decorated with images of the Apollo program including Buzz, not forgetting the OMEGA branded popcorn cups - always needed for a movie!

George picks up a watch display tray with a selection of vintage Speedmasters picked from the museum. Among which was the first ever made, and one worn into space by Walter Schirra

In the evening the men attended an exclusive event in London's famous Tate Modern Gallery joined by other VIPs to celebrate the 60th anniversary of this iconic watch.

In the evening the men attended an exclusive event in London's famous Tate Modern Gallery joined by other VIPs to celebrate the 60th anniversary of this iconic watch.