The Alpha Studio

Small Core, Big Ideas

Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.

Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.

Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.

Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.

Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.

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In preparation for the world's greatest golf event - The Ryder Cup - we got the crew together and hit the famous Medinah Country Club in Chicago for a guided tour of the course by none other than U.S.A. Team Captain Davis Love III. 

This is not just a film about the event, it's a thoughtful and emotional journey through Davis' life as a professional golfer that gives us insight into his motivation, strategy and challenges approaching the 2012 competition.

Director: Richard Bullock
Editor: Fiona Fuchs 
Production: Hungry Man


We named the special edition Aqua Terra "The Captain's Watch" and featured American colours on the dial. The watch's name informed the title of the film and DLIII wore it throughout the event.