The Alpha Studio

Small Core, Big Ideas

Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.

Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.

Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.

Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.

Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.

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RYDER CUP
Film • Print • Social
2018

IT'S ALL ABOUT THE TROPHY

As Official Patron of the Ryder Cup, OMEGA created a special edition watch and dedicated their support for Team U.S.A.To solve budget and time constraints, our idea had to be simple: focus on the glorious history of the Ryder Cup through reflections on its' surface.

We used a selection of archive footage starting with a section of black and white film of founder Samuel Ryder dedicating the cup to the competition between the nations.

Director: Richard Bullock 
Creative: Dario Nucci 
Production: Hungry Man
Post Production: The Mill, London

Pre-edited footage played out famous golfing events through time and we filmed the natural distortions of the footage as it reflected on the surface of the cup. Using a pair of digital screens set on either side as the cup rotated on a turn table we were able to create a rich in-camera visual effect and reinforce the idea of rivalry between the two teams.

IT'S ALL ABOUT THE DETAILS

Why not use CGI? A number of reasons: It wouldn't necessarily be any faster than shooting the cup itself. It wouldn't be cheaper and on top of that, we would lose the spontaneity of the distortions happening for real.

Even though 3D rendering has achieved so much, it's seems more premium and appropriate that fans get to see something they don't usually get to see. Seeing the crafted crests and details of the winner's names engraved with every scratch in macro detail gives fans something to appreciate - for it is all about the trophy.