The Alpha Studio

Small Core, Big Ideas

Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.

Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.

Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.

Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.

Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.

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ORBIS 2
Campaign
2014

ORBIS EPISODE: 2
THE HOSPITAL IN THE SKY

In the second part of this ongoing project, OMEGA continue their support of ORBIS International - a U.S. based charity dedicated to fighting preventable blindness in the developing world. The project is centred around a 48 minute documentary film title The Hospital in the Sky starring Cindy Crawford. Set against the beauty and harshness of the Peruvian landscape, it traces the emotional journey made by some young patients seeking treatment.

Aside from helping Orbis get their message out to the wider public, Omega are also donating proceeds from the sale of their Constellation Star and Hour Vision Blue watches directly to the organisation. See more on donating here.

Dario Nucci's role in this project was as creative director and project manager - handling the process from its very beginning concept phase right through to the final files delivered to the clients. All in all the project consists of a 48min film, 90 sec trailer, 30 sec TV spot, a book, posters, print and outdoor, BluRay and DVD with bonus content and a host of image and film elements for spreading the word on social sites.

Editing: Dario Nucci  
Motion gfx: Brett McManus  
Music: Simon Ringrose  
Voice: Byron Levey

The main documentary film was broadcast on TV networks across the world with an online launch late in 2015. Alongside the film, digital and print media followed at various times during the year making use of all the writing and photo material we gathered while on shoot.

FACTS: 90% of the world's visually impaired people reside in developing countries with little access to treatment. ORBIS has converted a DC-10 aircraft into a state-of-the-art mobile eye hospital which has the ability to reach even the most remote destinations.

Aboard this Flying Eye Hospital (FEH) Orbis perform surgeries on patients and provide much-needed training for medical staff. Since 1982 they've visited 92 countries and in 2013 alone they trained 22,000 medical professionals.

DOCUMENTARY IMAGES

Alex Majoli of Magnum Photos shot a beautiful series of images capturing Orbis' work and some of the culture of Trujillo. These images were used in various media across the project.

THE BOOK

THE PREMIER

At an event held at New York's Historical Society on 5th February 2015, Cindy Crawford hosted the premier screening of the film and launched the project.

A BIG THANK YOU TO OMEGA, ORBIS, HUNGRY MAN PRODUCTIONS, MAGNUM PHOTOS AND THE COUNTLESS OTHERS WHO EACH ADDED THEIR BIT OF BRILLIANCE TO PRODUCE THIS FANTASTIC PROJECT