Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.
Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.
Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.
Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.
Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.
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MISSION TO MONGOLIA
THIS IS A CHARITABLE PROJECT BY OMEGA AND DANIEL CRAIG IN SUPPORT OF ORBIS INTERNATIONAL AND THEIR FLYING EYE HOSPITAL.
ORBIS International is a non-profit organisation fighting blindness in developing countries where an estimated 90% of the world's blind people reside. Inspired by the partnership between OMEGA and their brand ambassador Daniel Craig, OMEGA donated a million dollars and pledged the profits from the sale of the specially designed Hour Vision Blue watches to help ORBIS in their cause.
In this first episode, we see how ORBIS brings much needed opthalmic care to the people in Mongolia's capital city: Ulan Batar. They do this by having installed a fully operational eye hospital on a DC-10 - dubbed the "Flying Eye Hospital". The documentary follows Craig as he learns about eye surgery and witnesses first-hand the life-changing effect ORBIS has on its patients.
Dario Nucci concepted each stage of the project - starting with the watch. He pulled together the team on the film, and then produced TVC edits, print ads, film posters, brochures, the iPad publication and store front promotion.
This was a unique opportunity to develop advertising material that is both honest and provides direct help to people in need.
WATCH THE FULL EPISODE HERE