The Alpha Studio

Small Core, Big Ideas

Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.

Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.

Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.

Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.

Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.

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DEEP BLACK
Product Campaign
2016

Inspired by a series of images taken by NASA satellites, the new campaign for OMEGA's Planet Ocean "Deep Black" watch takes a very crisp and beautiful approach.

The task was simple: show the beauty of the Planet Ocean's Deep Black ceramic finish. Even though this product was bound to be a hit with watch fans, we always try to layer the communication, at least in subtle ways.

Editing: Dario Nucci  
Motion gfx: Brett McManus  
Music: Simon Ringrose  

"WE MADE FULL USE OF EARTH'S NATURAL BEAUTY AND HELD BACK FROM OVER ART-DIRECTING THIS CAMPAIGN"
- Dario Nucci, CD

The images of Earth at night play right into the dark aspect of the watch's finish, but it also makes a connection between the Planet Ocean's natural environment - the ocean depths - and OMEGA's involvement in the space program.