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Inspired by a series of images taken by NASA satellites, the new campaign for OMEGA's Planet Ocean "Deep Black" watch takes a very crisp and beautiful approach.
The task was simple: show the beauty of the Planet Ocean's Deep Black ceramic finish. Even though this product was bound to be a hit with watch fans, we always try to layer the communication, at least in subtle ways.
The images of Earth at night play right into the dark aspect of the watch's finish, but it also makes a connection between the Planet Ocean's natural environment - the ocean depths - and OMEGA's involvement in the space program.