The Alpha Studio

Small Core, Big Ideas

Alpha Studio is a new style of communications agency designed to meet the evolving needs of global brands.

Built to scale easily around a dedicated core, Alpha is always the right size for the project at hand. Never too big, never too small.

Alpha offers clients a new kind of relationship that is based on mutual respect and is free of dependency. Thanks to our nimble structure, we are able to engage brands honestly and without concern for our budget lines.

Strategy and content creation is what sets us apart. With experience in all media, from old to new, Alpha prides itself on crafting stories that catch the eye, spark intrigue and awaken the mind; stories that are of value to both the brand and its audience.

Alpha is made up of two elements: Creative Director, Dario Nucci; and a pool of creative talent from around the globe. Together they bring big ideas to life.

to find out more.

APOLLO 13
Promo Film
2016

"THE SUCCESSFUL FAILURE"

Not many know that OMEGA was directly involved in returning the Apollo 13 crew to safety. After an explosion on the command module crippled the mission, the astronauts relied on a Speedmaster to time a series of engine burns which corrected their course back to Earth.

This procedure had to be done manually so the slightest imprecision could cause them to either burn up while entering the Earth's atmosphere or bouncing off into space. For the 45th anniversary of this mission, OMEGA released a special edition Speedmaster to commemorate the event.

Using archive footage from NASA, some CGI and a bit of ingenuity, we put together a short promo film recounting Apollo 13's extraordinary events. We gave the piece a retro-technical style which modernises the 70's footage yet doesn't distract from the emotion of the event. A few of the key shots were generated from scratch and we added a layer of (factually correct) info-graphics so that the piece is interesting to watch more than once.

Editing: Dario Nucci  
Motion gfx: Brett McManus  
Music: Simon Ringrose  
Voice: Byron Levey

THIS MISSION IS REGARDED AS ONE OF NASA'S GREATEST SUCCESS STORIES, AND ONE OF OMEGA'S PROUDEST MOMENTS.

The film was played at an event launching the new Speedmaster and hosted by George Clooney (an avid space fan). It was also used further online around the campaign.

THE EVENT