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storelli's super grip insole

Storelli's Speedgrip Insole has been proven to provide athletes with more grip. That means they have more explosive acceleration, higher running top-speed and superior agility on the pitch. It's like a super power.


Creative: Dario Nucci
Editing & Motion GFX: Brett McManus

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The film, audio interviews and photography were used in various combinations for this campaign. The tone was always kept clear, honest, encouraging but not pushy. In this female-focussed space, we were conscious that messaging can easily become misguided and "expectational". It was really important for us to make work which was informative andconfidence-building so that it could hopefully encourage any young female athletes over that tipping point, to have the confidence to go ahead and compete - as the next generation.