The film, audio interviews and photography were used in various combinations for this campaign. The tone was always kept clear, honest, encouraging but not pushy. In this female-focussed space, we were conscious that messaging can easily become misguided and "expectational". It was really important for us to make work which was informative andconfidence-building so that it could hopefully encourage any young female athletes over that tipping point, to have the confidence to go ahead and compete - as the next generation.