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It's not widely understood, but the difference between Formula 1 and Forumla E is not just the internal combustion engine versus electric. The biggest differences are the sustainability and climate goals that Formula-E works within: everything they do must adhere to a number of travel, budget and carbon footprint restrictions that formula 1 does not have - and this makes racing much harder.
As project CD, I developed the idea and managed the content necessary throughout the production. Having realised early on the greater challenge of educating people on Formula-e, I knew that there were a number of complex messages we needed to get across for people to understand what makes EV racing so exciting.
The overall message was clearly focussed on the shared values of Mahindra Racing and Maurice Lacroix. Innovation and the pursuit of performance made this partnership a perfect match, and this allowed us to explore notions of teamwork, training and how to defining success.
Having done the interviews, it was easy to extrude the storyline for the social media by editing the 3min film first. Dario handled the edit internally and then outsourced the title animation and colour grading.
We produced the 3min interview film and social media campaign by drawing material from multiple sources, with relatively low production cost and time. We shot the main interview at Mahindra HQ in the UK, with both drivers and simulation training. Then we used local crews to shoot the track testing in Valencia and mixed in some archive racing footage and motion GFX to round it off.
