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orbis 1: Mongolia

daniel craig visits the flying eye hospital in mongolia

This was a charitable partnership between OMEGA and Daniel Craig in support of Orbis International and their Flying Eye Hospital.

Through their eyes (trailer)

Creative: Dario Nucci
Richard Bullock
Hungry Man
Fiona Fuchs
Motion Gfx:
Brett McManus  
Grand Central

the mission to mongolia

ORBIS International is a non-profit organisation fighting blindness in developing countries where an estimated 90% of the world's blind people reside. Inspired by the partnership between OMEGA and their brand ambassador Daniel Craig, OMEGA donated a million dollars and pledged the profits from the sale of the specially designed Hour Vision Blue watches to help ORBIS in their cause.
Dario concepted each stage of the project rollout. He pulled together the team on the film, and then produced TVC edits, print ads, film posters, brochures, the iPad publication and store front promotion.
In this first episode, we see how ORBIS brings much needed opthalmic care to the people in Mongolia's capital city: Ulan Batar. They do this by having installed a fully operational eye hospital on a DC-10 - dubbed the "Flying Eye Hospital". The documentary follows Craig as he learns about eye surgery and witnesses first-hand the life-changing effect ORBIS has on its patients.
This was a unique opportunity to develop advertising material that is both honest and provides direct help to people in need.



movie posters

digital publication

"It's extraordinary, you're literarily giving children their sight and their lives back" - Daniel Craig