Originally intended for industry specialists, journalists and distribution partners, we used this opportunity to make a film that could also be watched by anyone interested in watches. Locations include inside the OMEGA assembly factory, the metal foundry and the museum. All presentations were done by OMEGA's own management, which added a sense of authenticity and self-confidence to the film.
As head of product development, Gregory Kissling is directly responsible for the designs of the new range - so who better to present the details?
Generally, the piece is intended to be informative and focus on showing off the new design features and technology. Besides shooting the products in many different angles, we felt that seeing them "in action" - being handled by a presenter - was a key aspect to appreciating them as an object.
This year particularly, we had more new materials and technology built into the new models than ever before, so having these explained was essential.