Back to all projects

deep black

the black marble

This campaign for the Planet Ocean "Deep Black" watch nods to OMEGA's space and ocean heritage. The watch's new black ceramic material became its defining feature. Its dark surface is glorious to look at, and so we took the same approach with the campaign.

nasa images

Real satellite images are put in sequence to create this surreal view of Earth at night.
The images of Earth at night have a literal link to the dark aspect of the watch's finish, but it's the surreal feeling of the space imagery that really connects with the overall look of the watch.
It's important to know that the images of Earth seem computer generated but they are 100% real. It helps us to appreciate how beautiful our planet really is.

print

social media

3d watch renderings

boutique

"We made full use of Earth's natural beauty and held back from over art directing this campaign" - Dario Nucci