In this project we took traditional watch manuals online by making a series of YouTube videos that are simple and clear to understand. The videos are available on omegwatches.com or OMEGA's YouTube channel. A customer who buys a watch is able to find instructions on setting their timepiece by looking up their model name or number.
This is a huge step online for the company, and shows their interest in improving the customer's experience. Internally this collection of videos will be used as a reference and training tool for shop staff and customer service.
– 500,000 YOUTUBE PLAYS AND COUNTING –
The project had two challenges: Make the manuals easy to understand and make them look good. Visually we took a technical approach. Every watch was checked and re-checked for accuracy in mechanism behaviour.
We even went so far as to match the ticking frequency of the second hand as it moves around the dial - its important because each model is individual this way.
A snapshot of the project from Final Cut Pro
Thanks to all involved for their passionate commitment to this project.