In this project we took traditional watch manuals online by making a series of YouTube videos that are simple and clear to understand. The videos are available on omegwatches.com or OMEGA's YouTube channelA customer who buys a watch is able to find instructions on setting their timepiece by looking up their model name or number.

This is a huge step online for the company, and shows their interest in improving the customer's experience. Internally this collection of videos will be used as a reference and training tool for shop staff and customer service.

500,000 YOUTUBE PLAYS AND COUNTING –

 
 

Getting through this amount of highly technical information was not easy, but Alpha Studio pulled together the talents of motion graphics artist
Nigel Upchurch, sound designers SayThankYou and some 30 technical members of staff within OMEGA. 

 

The project had two challenges: Make the manuals easy to understand and make them look good. Visually we took a technical approach. Every watch was checked and re-checked for accuracy in mechanism behaviour.

We even went so far as to match the ticking frequency of the second hand as it moves around the dial - its important because each model is individual this way.

A snapshot of the project from Final Cut Pro

Thanks to all involved for their passionate commitment to this project.