In a quaint cinema in London, George Clooney got to fulfill a lifelong wish - to meet his childhood hero, Dr. Edwin Buzz Aldrin. Together they watched history unfold as the movie they came to view celebrated 60 years of the U.S. space program. OMEGA's Speedmaster watch was worn by all astronauts during those years and is still certified by NASA as the official space watch today.
6O YEARS OF SPEEDMASTER
The campaign started with the release of this 6 minute cut featuring the two stars meeting for the first time and talking through a movie which highlighted moments throughout the space program. Using archive footage from NASA we made an edit which would spark conversation and inspire anecdotes. It worked perfectly and from the original filming we were able to produce a series of still images and short cuts for social media and PR.
The film was directed by Alpha partner, Richard Bullock (Hungry Man, UK) with Hollywood DOP Harris Zambaloukas.
Both men are OMEGA ambassadors and met for the first time on set - we captured this historical moment on film.
George picks up a watch display tray with a selection of vintage Speedmasters picked from the museum. Among which was the first ever made, and one worn into space by Walter Schirra
It's all in the details
The interiors of the lobby and screening room were subtly decorated with space images of Buzz and OMEGA branded popcorn cups - always needed for a movie!
In the evening the men attended an exclusive event in London's famous Tate Modern Gallery joined by other VIPs to celebrate the 60th anniversary of this iconic watch.