ORBIS EP.1: Mongolia
Director: Richard Bullock
Producers: Matt Buels/Jack Beardsly
Production Company: Hungry Man
Motion gfx: Brett McManus
Editing: Fiona Fuchs
Sound: Grand Central
THIS IS A CHARITABLE PROJECT BY OMEGA AND DANIEL CRAIG IN SUPPORT OF ORBIS INTERNATIONAL AND THEIR FLYING EYE HOSPITAL.
ORBIS International is a non-profit organisation fighting blindness in developing countries where an estimated 90% of the world's blind people reside. Inspired by the partnership between OMEGA and their brand ambassador Daniel Craig, OMEGA donated a million dollars and pledged the profits from the sale of the specially designed Hour Vision Blue watches to help ORBIS in their cause.
In this first episode, we see how ORBIS brings much needed opthalmic care to the people in Mongolia's capital city: Ulan Batar. They do this by having installed a fully operational eye hospital on a DC-10 - dubbed the "Flying Eye Hospital". The documentary follows Craig as he learns about eye surgery and witnesses first-hand the life-changing effect ORBIS has on its patients.
Dario Nucci concepted each facet of the project - starting with the watch. He pulled together the team on the film, and then produced TVC edits, print ads, film posters, brochures, the iPad publication and store front promotion.
This was a unique opportunity to develop advertising material that is both honest and directly helpful to people in need.
The Hour Vision Blue: the project's dedicated watch became a runaway success with the launch of this campaign and has been in constant demand ever since.
In fact, OMEGA reported it's immediate sell-out to collectors and pre-buyers before hitting the shelves.
THE SUCCESS OF THIS PROJECT LEAD OMEGA TO COMMIT THEMSELVES TO SUPPORTING ORBIS UNTIL 2020
A GREAT BIG THANK YOU TO ORBIS, HUNGRY MAN AND THE COUNTLESS
OTHERS WHO CAME TOGETHER TO PRODUCE THIS FANTASTIC PROJECT!