OMEGA have pioneered sports timekeeping technology since their first appointment as the official timekeeper at the 1932 Olympic Games. Specifically, modern sports timekeeping as we know it today started at the 1948 London Olympic Games with the introducion of the first electric cells.

The newly-introduced finish-line technology was put to the test almost immediately when two athletes crossed the line seemingly at the same time in the 100m final - it was only the Photofinish camera and combined photo-electric cell system that could distinguish the true gold winner. Although the equipment used today is far more advanced, the same basic principals still apply. This project recalls the humble beginnings of photofinish technology and reminds us of its vital importance to sports.